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CITI TV (Ukraine)

CITI TV in the Ukraine is one of six commercial television stations owned by Central European Media Enterprises group, the largest television broadcaster in Central and Eastern Europe where the consumer economy and advertiser-supported media are booming. Launched in 2006, CITI serves the five million people in the capital city of Kiev. The station relies heavily on locally produced, city-centric content, including news, lifestyle and entertainment programming. News is an increasingly important part of CITI’s image and programming and Vector 3 is at the heart of the new TV station. Read the Case Study PDF

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